97% of Consumers Read Online Reviews for Local Businesses in 2017
87% of Customers Trust Online Reviews As Much As Personal Recommendations
68% of Consumers Left a Local Business Review when asked – with 74% having been asked for their feedback
Positive reviews make 73% of consumers TRUST a local business more
49% of consumers need at least a four-star rating before they choose to use a business
Responding to reviews is more important than ever, with 30% naming this as a key when judging local businesses.